Forging International Business Partnerships

Key Message

People and communication in a globalised economy

In every corner of the world these days from Perth to Panjin, you would be hard pressed not to see someone on a smartphone, either texting, surfing the net or interacting on social media with someone whose culture is different to their own.

I am often struck by these thoughts when on my travels and ask myself how advances in communication and technology have become a driving factor in the process of globalisation and how we have moved at lightning pace to connect cultures and business.

If we take a look back to the early nineties, improvements in computing hardware, software and telecommunications greatly increased business abilities to access and transmit information faster than ever before.

Consequently, the ability for global economies to grow and integrate has brought the concept of a global village to reality. The Internet has become the centrepiece of transforming commerce and trade and created new immediate ways for consumers, business and countries to both interact and transact.

On the other side of the coin, we can also ask ourselves how globalisation has accelerated advancements to technology with people, business and countries now playing ‘catch up’. Take a look at how rapidly new technologies have transformed our world - it was only 18 years ago the Internet was commercialised and a year later the release of the first mobile phone with internet capabilities.

Nine years ago, Facebook launched and three years on, the release of the first smartphone, not to mention fibre optic technologies critical to this IT revolution, enabling the faster transmission of data, voice and on demand television as examples.

If we look within AAIB at a micro-level, we work to create opportunities for face-to-face introductions and broader networking events to encourage shared global business experience.

Years ago, this networking would largely cease following an event or meeting but now we connect using professional applications such as Linkedin to keep dialogue alive. Historically, people perceived culture to be the root of communication challenges, however, with technology advancements and the globalisation effect, this perception has quickly become redundant.

Globalisation has created a means for more collaborative relationships between business and industry that has in-turn allowed greater access to innovation to create new burgeoning economies in a borderless world.

Gloria Zhang

President